Getting Started

You Need to Put a Good Plan Together

What's Your Great Idea?

Identify a problem or need, define your solution, find out what makes it unique, and research your target audience: Who are they, what do they need, and what are they currently using?

Who's the Competition?

Identify your competitors and what's their pricing, services, and how do they advertise. Find gaps in the market, estimate the potential market, and analyze customer behavior and buying habits.

How Will I Make it Work?

Create a Business Plan with an Executive Summary, Company Overview, Market Analysis, Products/Services, Marketing & Sales Strategy, your Operations Plan, and Financial Plan with startup costs, expenses, and projections.

What About the Money?

You'll need to estimate your startup costs, open a business bank account, do bookkeeping, plan for taxes, and track any deductions. Will you fund your business on your own, loans, investors, or grants?

OFFICIAL

Make It

Will your business be a Sole Proprietor, LLC, S-Corp, etc?
You'll need to Register with the state and get an EIN Number
Apply for any local business licenses or permits
Set up your business address, phone number, etc

Establish an identity that customers can trust.

Build a Brand

Start by choosing a business name, match it to a domain, and create your logo. Then, write a simple brand story around why you exist and who you plan to serve. Choose a color palette for your brand and build a basic website that can generate leads. You'll need to include your business contact info, so you'll want to set up a business email and your social media accounts.

Operations

Sales and Marketing

Go Live Launch

Choose tools for communication, scheduling, and project management.
Create templates for quotes, invoices, contracts, and SOPs
Establish customer onboarding and support processes
Track performance metrics and KPIs

Define your target audience and messaging
Choose 2–3 main marketing channels such as social media, email, SEO, paid ads, etc.
Set up Google Business Profile for local visibility
Create a simple sales funnel with awareness → engagement → sale

Announce your launch via website, email, and your social media
Offer a special promotion or beta offer
Collect feedback and testimonials
Track what’s working and double down on it

REVIEW, IMPROVE, and SCALE

Beat your competition and grow your business.

Review sales, expenses, and customer satisfaction results every month
Adjust pricing and offers
Reinvest profits into marketing or new services
Hire help or outsource as you grow